Brand-Culture 50,69 EUR*

Details

  • Kategorie: Diverse Bücher
  • Preis: 50,69 EUR*
  • Lieferzeit: Versandfertig in 1 - 2 Werktagen
  • EAN: 9780415355995
  • Händler: Amazon.de
    Amazon.de
Zum Angebot This fascinating book shows that neither managers nor consumers completely control branding processes -- cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex ...