Building-Brand-Authenticity-7-Habits-of-Iconic-Brands 50,28 EUR*

Details

  • Kategorie: Diverse Bücher
  • Preis: 50,28 EUR*
  • Lieferzeit: Versandfertig in 1 - 2 Werktagen
  • Marke: Palgrave Macmillan
  • EAN: 9781349368440
  • Händler: Amazon.de
    Amazon.de
Zum Angebot The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding ...